Maneo is a clinical skincare company blending science-backed formulations with minimalist design. Rooted in clarity and purpose, Maneo was built to treat acne, aging, and hydration concerns—delivering results that last, both visually and functionally.
When they approached us, their goal was clear: craft a brand that didn’t rely on hype or over-promise transformation overnight. Instead, they wanted an identity that reflected long-term progress—quiet, confident, and rooted in care. Our job was to bring that vision to life.
This wasn’t about just “looking clean.” It was about building trust. Creating a symbol that felt as intentional as their formulas. And developing a system that could flex from app icons to packaging while staying unmistakably Maneo.
We started with the symbol—because for Maneo, the mark needed to mean something.
The Maneo icon combines the letter M with a clinical cross, forming a subtle but powerful mark of care, trust, and scientific credibility. The symmetry and curved geometry strike a deliberate balance between human and professional—between soft and strong. It’s approachable without ever losing its edge.
Quiet by design. Rounded, open forms preserve a clinical tone while softening it—inviting the user in. The + cross seamlessly integrates into the “M,” reinforcing continuity and making the mark instantly recognizable across all applications.
Maneo doesn’t speak loudly. It speaks clearly.
The brand voice mirrors the product itself: minimal, bold, and purposeful. Short statements cut through the noise, designed for modern audiences who don’t need convincing—they just need clarity.
Tagline: Results That Remain
Messaging Pillars:
– Results Now. Results Later.
– Progress Over Perfection
– Clinical Care, Lasting Change
This verbal system became the foundation for product launches, social content, and campaign messaging—simple, strong, and to the point.
Most clinical brands stop at sterile white. Maneo moves beyond that.
We introduced a flexible color palette rooted in confidence—medical blues, soft neutrals, and uplifting hues that still feel clinical but never cold. Each tone was chosen for clarity and versatility, designed to work across packaging families and digital platforms.
Typography leans into that same clarity. Rounded sans-serifs bring warmth, while careful spacing and clean hierarchy ensure it remains professional and easy to read—whether on a serum label or a mobile screen.
From serum bottles to notification icons, every touchpoint was considered. The brand system was designed to flex, not fracture.
Maneo doesn’t try to show up everywhere—it just shows up exactly where the user needs it: clear, confident, and consistent.
With the launch of Maneo’s new brand system, the results were immediate:
Maneo didn’t just find its look. It found its language—and a brand that truly reflects its philosophy: results that endure.
At Vaughn & Co., we believe the strongest brands don’t chase trends—they build trust. They move with intention. And they know that simplicity, when done right, can be the most powerful message of all.
Maneo is one of those brands. And we’re proud to have helped shape it from the ground up.
Looking to build a brand rooted in purpose and designed to last?
Let’s talk.
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